1. Do One’s Bit for:
Ueda says, “The bar industry is also doing its bit for the sustainability movement.”
When we do our bit, we make our contribution, we do what we can.
Remember when we were saving power because of the risk of blackouts. Restaurants did their bit by offering candlelight dinners.
Ueda says, “One of my associates took me to a trendy upmarket bar in London.”
An associate, this is a person we have dealings with; that we interact with in a business setting. I’d say there is basic sense of equality here. I wouldn’t refer to my boss as my associate, for example.
But, it is okay to use this about someone who ranks lower. Probably because it sounds a lot nicer than saying, ‘this is my subordinate John’. It’s better to say, ‘this is my associate John.’
Upscale; aimed at high income customers.
We also say down-market, but it’s not nearly as common. I did an internet search and upmarket had a lot more examples.
4. In the Long Run:
Ueda says, “Bar owners realize that various measures will help them save money in the long-run.”
Over a long period of time. From a long-term perspective. Saving just a little at a time will add up in the long-run.
We also say, in the short-run like, ‘Updating our software may be expensive in the short-run but it will yield long-term benefits.’
Ueda says the bar he went to uses pre-chilled drinks and glasses.
The drinks and glasses are chilled in advance.
Likewise, prepaid means paid in advance. ‘I gave my husband a prepaid card for his birthday so he could buy music online.’
1ですが、実はLesson 11 Pay It Forward (2)でも登場しております。弊社のブログで解説しています。７番です。